We are looking for a highly skilled Media Buyer to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have a strong analytical mindset, a deep understanding of audience targeting, and the ability to maximize ROI through data-driven strategies.

Key Responsibilities:

 Develop, execute, and optimize paid media campaigns on platforms like Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads, and Twitter Ads.

Conduct audience research and segmentation to enhance ad targeting.

 Manage ad budgets efficiently to achieve the best Return on Ad Spend (ROAS).

 Analyze campaign performance using tools like Google Analytics, Facebook Business Manager, and TikTok Ads Manager.

Perform A/B testing to improve ad creatives, messaging, and targeting.

Implement tracking mechanisms using Google Tag Manager, Facebook Pixel, and TikTok API.

Stay updated with the latest trends in digital advertising and algorithm changes.

Requirements:

Proven experience as a Media Buyer or Paid Ads Specialist.

Hands-on experience with PPC, performance marketing, and conversion tracking.

Strong analytical skills and experience with data-driven decision-making.

Familiarity with Google Tag Manager, API integrations, and pixel tracking.

Ability to create and execute scalable ad campaigns that drive revenue growth.

Excellent communication and collaboration skills to work with designers and content teams.